What's in store for you.
The first principle is the foundation of GungHo: the spirit of the squirrel. In autumn, we can see squirrels busy preparing for winter by gathering acorns. How come these squirrels are so eager? They have a goal which they value. They need the acorns to survive winter. This goal motivates the squirrels to work so hard, it makes the work they do worthwhile for them.